At our February Brown Bag, Communicating your Mission with Heart, Michelle Skaletski-Boyd of Soul-Felt Words brought the audience to the heart. The heart that has its own set of neuropathways. The heart that gives us our instincts. The heart that is best approached through the art of storytelling. The type of storytelling that answers:
who the audience is and helps them understand the purpose of your mission
what you want the audience to know and feel about your mission
where you will take the audience during the course of your presentation
why the audience would want to be involved
when you will give the audience the gift of becoming involved
how the audience will understand the mission: the authentic, trustworthy story of your mission that each person can embrace with their heart and mind.
Yes, it’s the 5 Ws (and 1 Hs) of telling the story of your mission, beginning first with the heart.